Friday, November 29, 2019
traffic congestion Essay Example
traffic congestion Essay Introduction: Traffic congestion is a critical job which happens on roads which make traffic busy because roads full of autos and coachs. Traffic congestion challenges traffic flow in urban country and is prevented smooth traffic. A turning urban country creates complex jobs in day-to-day life with traffic. Congestion phenomenon s can non be terminated merely by using physical constructing such as: physique span, expresswaies and increasing route capacity. It is necessary to construct engineering system for transit direction which is used for control of the traffic phenomenon. Traffic control systems have direct influence on traffic jobs which is aid to better traffic flow and cut down traffic congestion. Normally, traffic jams are caused by many grounds such as incidents, works in roads, roads care. Approximately, traffic congestion occurs at peak times in the forenoon or eventide when people are going to work. In add-on, transit systems are one of the chief grounds doing traffic congestion in so me states. Traffic roads have a direct consequence on traffic jams which relate to little ways use or damaged ways ( Katathira et al, 1994 ) We will write a custom essay sample on traffic congestion specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on traffic congestion specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on traffic congestion specifically for you FOR ONLY $16.38 $13.9/page Hire Writer First, when K. Macmillan invented the first autos had proper form and wooden frame in 1839 which included many types of advantages such as: gesture velocity ; comfort ; control ; economic system ; furniture and safety. The Automobiles industry became more popular and necessary for the life and it aimed to better auto s industrial design and make more autos by companies. In the terminal of eighteenth century, the first traffic congestion appeared on the old London Bridge which created a serious job. After that, the London authorities decided to happen manner out for this phenomenon which led to the innovation of control system to work out traffic congestion by put ining traffic visible radiations on the old London span. In add-on, the London authorities added another control system by spliting the London old span into two waies, one for vehicles and another for walkers ( Bellis, 1994 ) . Transportation system jobs have been studied by many research workers and many solutions have been proposed to work out it. Bettering transit includes many ways to better traffic public presentation in major metropoliss and expresswaies. The Government is responsible for bettering the efficiency of transit in metropoliss and main roads between metropoliss which cut down traffic jobs. Transportation obstruction has a clear influence on economic state of affairs and it causes increased in unrecorded cost. The purpose of this paper is to discuses the effects of control systems can cut down traffic congestion, energy ingestion and route incidents. It is of import to understand the nexus between traffic congestion and control systems. However, there are some solutions to diminish their negative effects. Background Traffic congestion, definition Traffic congestion is complex phenomenon which is related to a figure of autos on the route at the same times which is hinder gesture and necessitate excess clip to make finishs. In fact, traffic congestion is normally repeating or non repeating phenomenon. Always, repeating traffic congestion is appeared by day-to-day event in a certain times which is solved reorganize suited planning. On the other manus, not repeating traffic congestion is unexpected and unusual event cause by an incident which is all of a sudden reduced route capacity. In add-on, route capacity is one of the chief ground cause traffic congestion when the figure of autos on the route increases than the route capacity. ( Logi, 2001 ) Control system Control system is attack to rectify traffic phenomenons by using engineering, programming and tolls. In the terminal of eighteenth century, the first control system was applied in London by traffic visible radiation which was used to form traffic gesture on London old span. A turning in urban country promote authorities to contrive and use a new engineering has ability to cut down traffic jobs which is called traffic control system. The purpose of this subdivision is to depict consequence traffic congestion by traffic control system because traffic control system has direct influence on traffic jobs which is helped to better traffic flow and work out traffic jobs by use a figure of system factors such as: traffic visible radiations ; route pricing ; travel times ; gasolene revenue enhancement ; transit menu and velocity restriction. Literature reappraisal In malice of, the nexus between control systems and traffic congestion is of import ; there appear literature famine which is particularly in grounds of appropriate systems. Therefore, there is calculated and experimental grounds. As a consequence, the relationship between control system and traffic congestion was investigated in 1994 by Shefer which had divided volume over capacity ratio which was used to mensurate degree of traffic congestion. Then after, in1997 the relationship between traffic congestion and control system was studied by Shefer and Rietveld which is used sample hypothesis and supply experiment grounds by comparing traffic congestion degree when extremum hours the traffic congestion degree was less than extremum hours in normally yearss. Further survey, by Noland and Quddus in 2005 who was used nexus between traffic congestion and control system by utilizing spacial analysis manor in London. This survey achieves lower traffic congestion by using several types of co ntrol systems ( Wang et al, 2009 ) . Type of jobs The most type of job that is go oning in large metropoliss is traffic congestion. Traffic congestion has high impact on smooth traffic which cause calcium hydroxides lose, work chance and energy ingestion. However, traffic congestion has influenced in the metropolis live which become highly complicated and hard for life. The most common with traffic congestion are route accident and route capacity which can be blockage traffic flow in metropoliss or in state side for illustration in London congestion occur in some country non during peak clip ever during all twenty-four hours which cause clip loses and it become serious job which encourage the authoritiess to happen out solution for this phenomenon to diminish it and avoid many jobs relate with traffic congestion which can be make life smooth and unsophisticated. Transportation system challenges by traffic congestion which is importance to develop transit systems by utilizing new methods and utile engineering which can alleviated or decreased degree of congestion in urban country. Harmonizing to ( Logi, 2001 ) point out that traffic congestion is repeating and non repeating congestion which is appeared when traffic volume addition than route capacity in a certain times. Always, repeating traffic congestion connect with day-to-day event thought not repeating traffic congestion connect with unexpected event by route incident or route plants. This phenomenon has been studied by many research workers which aim to happen attacks or solution for traffic congestion.
Monday, November 25, 2019
Free Essays on Only A Girl...
Only a girl... In many books we are allowed to watch a child grow and mature in many different ways. In the story ââ¬Å"Boys and Girlsâ⬠by Alice Munro we watch as a young girl begins to mature into a young woman. We also get to experience life through her eyes and see how her perspective of things changes, many times to the dismay of the narrator. It seems as though things seem to change against her own will as she grows. Through the extensive description of setting, along with the use of the narratorââ¬â¢s point of view, we get a good idea of what life is like on her familyââ¬â¢s fox farm in the 1950ââ¬â¢s. The story opens with the narrator speaking about the life of her father, a fox farmer who sells the coats of foxes to trading companies and such. This leads to a rather interesting childhood for the oldest child of two. The narrator talks about how the smell of the fox furs in her basement feels like a sort of reassuring scent. This is something that makes her feel at home and secure, or as she likes to use as an example:â⬠...like the smell of oranges and pine needles.â⬠(365). The setting of a story is defined simply as ââ¬Å"a time or placeâ⬠(Beaty and Hunter 149). ââ¬Å"Boys and Girlsâ⬠includes just a few settings, mainly on the farmland, which was very likely based on her actual homeland. Munro spent her life on a farm in Ontario near Lake Huron, many of her stories are based upon her life experiences as a farm child, which would lead to the conclusion that this farm story is set in Ontario (A83-84). The narrator first tells us what makes her room so scary as a child. As a young girl, her brother and her had a fear of their dark bedroom. We get a taste of that fear in her description. When we read about the setting it almost brings us back to our childhood fears of not just the dark in particular, but what was in it. Imaginations run wild about who is hiding behind the old hardened linoleum, or what could pop out ... Free Essays on Only A Girl... Free Essays on Only A Girl... Only a girl... In many books we are allowed to watch a child grow and mature in many different ways. In the story ââ¬Å"Boys and Girlsâ⬠by Alice Munro we watch as a young girl begins to mature into a young woman. We also get to experience life through her eyes and see how her perspective of things changes, many times to the dismay of the narrator. It seems as though things seem to change against her own will as she grows. Through the extensive description of setting, along with the use of the narratorââ¬â¢s point of view, we get a good idea of what life is like on her familyââ¬â¢s fox farm in the 1950ââ¬â¢s. The story opens with the narrator speaking about the life of her father, a fox farmer who sells the coats of foxes to trading companies and such. This leads to a rather interesting childhood for the oldest child of two. The narrator talks about how the smell of the fox furs in her basement feels like a sort of reassuring scent. This is something that makes her feel at home and secure, or as she likes to use as an example:â⬠...like the smell of oranges and pine needles.â⬠(365). The setting of a story is defined simply as ââ¬Å"a time or placeâ⬠(Beaty and Hunter 149). ââ¬Å"Boys and Girlsâ⬠includes just a few settings, mainly on the farmland, which was very likely based on her actual homeland. Munro spent her life on a farm in Ontario near Lake Huron, many of her stories are based upon her life experiences as a farm child, which would lead to the conclusion that this farm story is set in Ontario (A83-84). The narrator first tells us what makes her room so scary as a child. As a young girl, her brother and her had a fear of their dark bedroom. We get a taste of that fear in her description. When we read about the setting it almost brings us back to our childhood fears of not just the dark in particular, but what was in it. Imaginations run wild about who is hiding behind the old hardened linoleum, or what could pop out ...
Thursday, November 21, 2019
Concrete perfomance in fire compared to other building materials Essay
Concrete perfomance in fire compared to other building materials - Essay Example al. 2006) The reason why concrete is the prime choice with regards to fire safety standards is because of its resistance and low conduction of heat. There have been numerous works performed that display this behavior of concrete to high temperatures (Kodur et. al 1997) and this paper aims to add to the pool of knowledge by comparing the performance of concrete with other building materials such as wood, aluminum and steel. This will be achieved by subjecting the four building materials in different setups and evaluating the performance of each material. The following characteristics will be measured: fire resistance, combustibility, fire load contribution, temperature, restorability and integrity after fire. Rating will be given for each of the construction material after the collation of the said parameters. That concrete leads in the said properties will be given evidence in this project. Timber or wood is known as one of the oldest construction materials known to man. It comes from felled trees and processed before utilization by cutting, strengthening and polishing to name a few steps. The most common trees that are used as timber are pine, cedar and hemlock. Fir and spruce also serve the same purpose as several hardwoods. The advantages of using wood include: flexibility, warmth, provides good insulation, safe, lightweight but strong and durable (Roadmap 2008). Disadvantages include: prone to rotting, termite and fire damage (Redmond 1971). Aluminum is a metal alloy in the form of iron, tin or copper and can be found abundantly in nature (Lauritzen 2008). It provides high strength to weight ratio. It also has good stress or fatigue resistance. The advantages of using aluminum in construction include flexibility, lightweight, formability, durability, low maintenance, good insulation and fire resistance (AFSA 2006). Steel is commonly made up of iron and
Wednesday, November 20, 2019
PDP (personal development plan) Assignment Example | Topics and Well Written Essays - 1500 words
PDP (personal development plan) - Assignment Example I have always been a very independent person who prefers to work autonomously in nearly all aspects of academics and professional life. However, with the advent of internal business auditing and external auditing consultants that continuously monitor business function and adherence to accepted accounting standards, I realised that team-working was a very strong deficiency at the personal level. Auditing systems designed to measure compliance require collaboration between accounting professionals, management and a variety of external servicepersons which prevents autonomous working. Diagnostically, I discovered through secondary research literature that many companies do not rotate their auditing teams, which builds familiarity with business professionals throughout the organisation and familiarises auditing servicepersons sustaining years of tenure with business operations, accounting procedures relevant for the business, and social relationship development.1 This will require freque nt interaction, communication and collaboration with a variety of business professionals that will expect contribution to discussion and mutual respect. This tends to conflict with my traditional need to work in segregation from others in the organisation. Developing my cooperative abilities, therefore, was established as my SMART goal since it is going to be a realistic part of the accounting environment when entering the workplace. I determined that the most appropriate goal was to ensure that I gained experience working with others by purposely engaging myself with team activities both in-school and in terms of extracurricular activities. I decided that I would begin attending study sessions and attempt working collaboratively with individuals at the Student Union in order to prepare myself for partnered study and building a sense of inter-dependency with diverse individuals maintaining unique viewpoints. This was the most practical and viable methodology of learning teamwork,
Monday, November 18, 2019
Environmental Factors Paper Research Example | Topics and Well Written Essays - 1000 words
Environmental Factors - Research Paper Example Marketing environment factors profoundly influence company's marketing operations. The paper attempts to explore various environmental factors such as free-trade Agreements, global demographic changes, increased competition, technological advances, legislative compliance that influence marketing decisions of General Motors (GM) in its domestic and international operations. Impact of Free-trade Agreements In 1994, the US entered into a Free Trade Agreement with Mexico and Canada called NAFTA. Just in the prior year in 1993, GM exported only 1600 vehicles to Mexico but in 1999, gearing its marketing efforts, the company could export 52,000 vehicles to Mexico despite currency crisis in Mexico (The Trade Partnership, 2004). This demonstrates that GM could take advantage of free trade agreement to boost their sales. Demographics and Physical Infrastructure Peopleââ¬â¢s behavior, characteristic, their growth trends will largely influence the demand of goods and it becomes extremely impo rtant for a company to know about demographic changes taking place locally and globally so that company can divert its marketing efforts to exploit these changes. Different countries have different population growth rates. Higher population growth rate in a country or region is likely to create higher demand for a product. China and India both have huge populations of over 120 billion with huge untapped market of passenger vehicles. Both have been growing at much higher GDP growth rates relative to world average. GM recognized this fact and directed its marketing efforts toward fastest growing automobile markets in the world. GM formed a joint venture with Shanghai Automotive Industry Corp. Group (SAIC), China in 1997. The joint venture markets its most popular brands such as Cadillac, Buick and Chevrolet and in 2010, it sold 1 million vehicles. China sales are rising at a record rate and in 2011 it touched over 1200,000 units. In order to harness full potential, GM has formed 11 jo int ventures in China and currently, GM is a leader among all automakers in China selling almost 2.5 million vehicles there. Saturated markets of Western Europe and many developed countries show either negative or near zero population growth rates and it is obvious that GM is not likely to achieve favorable results by any level of marketing efforts in that region (General Motors China, 2012). Legal/Political Environment Marketers need to understand the legal/political environment of the country before embarking on the business in an alien land. GM expanded into the countries such as China, India, and Russia for manufacturing and marketing their products only after when these countries liberalized in their bid to become market economies. No company would like to work in a hostile environment. Legal setup is equally important so that whenever required the company can approach an independent judicial system for a fair hearing and remedy. The company needs to follow local laws on enviro nment, on emission standards, corporate laws and the laws that are enforced by regulatory bodies in that country. That is why it becomes extremely important for the company to get fully acquainted about all applicable legal requirements of the country where it plans to market its products. This will also ascertain whether it is in the benefit of the company to operate there or not if the stringent laws may impede its growth. The Foreign Corrupt Practices Act (FCPA) of 1977 and Social Responsibility The
Saturday, November 16, 2019
Market segmentation and marketing mix of LG and SAMSUNG
Market segmentation and marketing mix of LG and SAMSUNG Definitions Market segmentation The dividing of all possible customers into groups based on their needs, age, income, education etc. (Cambridge Business Dictionary, n.d.) Marketing mix The combination of actions a company uses when selling a product or service. These are often described as the four Ps: Product, price, promotion and place. (Cambridge Business Dictionary n.d.) Aims This piece of work aims to analyse and assess the market segmentation and marketing mix characteristics of and potential for Samsung compared with LG. Due to the very broad market sectors and product ranges of both companies, this report will concentrate on the relatively new product sector of fitness monitors when considering both market segmentation and mix. Interest in these products has grown due to the availability of ââ¬Ëwearable devicesââ¬â¢ and the suitability of technology, particularly Smartphone apps, to assist in this pursuit. There has also been increased awareness and concerns about keeping fit and healthy. According to Vecchione (2012) the market for self-monitoring functions such as high blood pressure and blood glucose levels using wireless wearable devices is growing faster than Telehealth (the official NHS version of technology to monitor patients remotely in their own homes). The proportion of wireless devices used to monitor health conditions is predicted to increase from a low level of 5% in 2011 to as high as 80% by 2016 (Ibid), with the resulting readings being stored and analysed on smart phones. Company background An Introduction to Samsung Samsung was founded in Suwon, Korea in 1969. Its vision 2020 is stated as being ââ¬Å"Inspire the world, create the futureâ⬠(Samsung website, n.d.) Samsung Electronics is a global leader in semiconductors, telecommunications and digital media technologies with sales of 143.1 billion U.S. dollars in 2011 and 221,730 employees spread across 72 countries (Ibid.) Samsung has been the worlds largest television manufacturer since 2006 and is the worlds largest producer of LCD panels. The company also has the greatest share of the global market for memory chips. With the introduction of the Samsung Galaxy S mobile, the company has taken the lead in global sales figures for smart phones as of 2013. Samsung has also established a prominent position in the tablet computer market with the Android-powered Samsung Galaxy Tab offering strong competition against the iPad from Apple. The headquarters of Samsung Electronics Co., Ltd. are situated in Suwon, South Korea and this is also the flagship company of the Samsung Group. In 2013 the president of Samsung Electronics was Boo Keun Yoon; and the goals of the company encompassed both quantitative ($400billion global sales and number one spot in the global IT industry); and qualitative (design products that enrich peopleââ¬â¢s lives and contribute to a socially responsible future). This is a real sign of the times as organizations increasingly have to demonstrate corporate responsibility and contribution to social or shared value, i.e. doing well by doing good; an approach which can provide additional competitive advantage (Kramer, 2011). Roy (2013) explains this further as being the next stage of business thinking, embedding contributions to wider society as an integral part of corporate strategy. Samsung operates in Western Europe, the Far East, and the United States; increasing its share of the mobile phone market in Western Europe over the past three years at the expense of companies such as Apple and Nokia. In 2011, for example, Samsung had only a 14% market share in Western Europe (compared with Apple at 21% Nokia at 20%). By 2013, Samsungââ¬â¢s had increased its share of the Western European market to 45%; Appleââ¬â¢s share dropping to 20%, and Nokiaââ¬â¢s market share plummeted to just 5%. Other competitors including Blackberry fared even worse, losing practically its 17% market share to Samsung and Apple. HTCââ¬â¢s Android smart phones also struggle to compete with the two market giants, especially Samsung, who managed to generate more income than Apple in 2013 (please see Figure 1 below). Figure 1 ââ¬â Samsung and Apple profits 2011-2013 ($ billion) Source: Statista Thirteen Samsung products have held the number one spot for market share including televisions, semi-conductors (the first product which the firm originally manufactured) and mobile phones (Samsung, n.d.) Samsung is continuing to research and develop new innovative products such as LCDs and semi-conductors. An introduction to LG There is some resonance in the LG story compared with Samsung: LG is also a Korean company and it too was founded about half a century ago in 1958, originally known as Goldstar. It was founded on the ethos of creating a happier, better life (LG website, n.d.) Since 1958 it has progressed into the digital age through technological development, originally of home appliances such as washing machines and radios. Then in 1995 the company was renamed LG Electronics, acquiring the United States based company Zenith (Ibid.), hence opening up the vast American market. This was followed in 1997 by LG developing the first digital mobile handset and being the first company to be certified for the production of digital television sets. In 1998 the company developed the 60 inch plasma TV followed by a joint venture with Phillips to create LG Phillips LCD (Ibid.) 2002 sees LG export GPRS1 colour mobile phones to Europe and in 2003 achieve monthly export volume of 2.5 million units. By 2005 LG had become the fourth largest supplier of mobile handsets worldwide; plus the firm was the pioneer of notebook computers (LG website, n.d.) 2008 sees the company launch a new global identity: ââ¬Å"stylish design and smart technology, in products that fit our consumersââ¬â¢ livesâ⬠(LG website, n.d.). In 2009 LG becomes the third largest supplier of mobile phone handsets worldwide, and 2010 saw the company launch the worldââ¬â¢s first 3D LED TV. According to their website LG brand identity focuses on self expression and a promise of satisfaction to its customers; using the phrase ââ¬Å"delightfully smartâ⬠as its strapline. The LG logo itself is said by the company to represent a circle around the customer epitomising the corporate value of establishing a lasting relationship with and achieving highest satisfaction for customers. This is the basis of relationship marketing and is key to attracting and retaining customers in a world where consumers are bombarded with sales messages. Market segmentation As Drucker neatly put it, ââ¬Å"the purpose of business is to create customersâ⬠(Swaim, 2010, p.14) and to do this requires looking from outside the company from the customerââ¬â¢s point of view and answering questions about market segmentation, including ââ¬Å"what does the customer buyâ⬠and ââ¬Å"what is value to the customerâ⬠? Samsung and LG market segmentation Information to guide segmentation can be collected through carefully planned market research; and the analysis of questionnaire surveys. Here are some market segments that will be most relevant to the fitness monitor market: Students tend to be the most technology-literate and represent a well defined segment in terms of the early adoption and use of new technologies. They also assist in promoting and recommending products through the social media methods; plus can be helpful in co-production and the development of the product. The importance of the use of social networking sites (SNS) in the consumer buying process must not be underestimated; seeking opinion from other consumers is now a pre-requisite of the purchase decision-making process. Interbrand (2012) suggests this may always have been the case but a feature of the past few years is the increase in the speed with which opinions and consumer influence can be spread. Nielsen (2010) discovered that most internet users seek out reviews and consider the brand recommendations of fellow consumers before finally deciding on a purchase (Figure 2). The graph illustrates that recommendations from friends and family are the main source of information most trusted. A key factor to note here, however, is that official brand websites can be as influential as online consumer opinions but they have to be more than just promotional messages. In comparison, advertising in newspapers and on radio and TV are less trusted by consumers. Figure 2 ââ¬â Percentage of consumers who have trust in different forms of advertising Source: Nielsen, 2010 Young professionals are another market segment for these types of products; the main difference with the student sector is the considerably higher income and hence greater willingness to spend more on the product. This group is arguably carrying on the great tradition of early adopters too; the UK market has always been at the forefront of adopting new technology, including broadband, digital TV and Smartphone take-up (Ofcom, 2010). Wireless technologies such as these fitness monitors have been no exception with the digital age being fully embraced by the early adopters in the UK as soon as the new products have been released by the major manufacturers including Samsung and LG. There is a third key market segment for fitness monitors revealed by research evidence and that is young women who tend to be more interested in health and using exercise as a way to keep slim as much as keeping fit (Clohessy, 2014). The functionality of the new generation of fitness monitors includes features such as the number of calories being burnt off as exercise progresses, with different consumption rates depending on the type and intensity of activity. These last two market segments also have the advantage of containing a greater proportion of working people who are consequently much less influenced by the absolute price of the product. They are also proactive Twitter and Facebook users and contributors, reading reviews and providing comment as part of the consumer decision-making process. Marketing mix The marketing mix, or four Ps (product, price, promotion and place) is a tool integral to the development of marketing strategy; the specific tactics for the major parameters of the product or service can be defined. In more recent literature, the marketing mix has been expanded to include the seven Ps (Kotler, 2012,) encompassing more elements as shown below in Figure 3. The basic four mix elements remain but are joined by the new criteria of ââ¬Ëpeopleââ¬â¢, ââ¬Ëphysical evidenceââ¬â¢ or ââ¬Ëenvironmentââ¬â¢, and ââ¬Ëprocessââ¬â¢; these are considered by some to better describe the marketplace influences. Kotler (2012.p.31) describes it as: ââ¬Ëholistic marketingââ¬â¢ which ââ¬Å"recognizes and reconciles the scope and complexities of marketing activitiesâ⬠. Figure 3 ââ¬â the seven Ps of the Marketing Mix Source: Kotler, 2012 However, this report will be concentrating on the four core marketing mix elements of product, price, promotion and place. Samsung marketing mix In the case of Samsung, the tactics adopted to satisfy some of the marketing mix elements might be considered to be: Product ââ¬â The Samsung fitness monitor is called ââ¬ËGear Fitââ¬â¢ (Figure 4) and is designed for the wrist; it has a curved display and several apps including a built-in heart rate monitor and work out management system. Promotion ââ¬â Celebrity endorsement is not a new concept and has a long history dating back to the early 1900s. For example, according to Ketcham (2001), Buffalo Bill Cody was pictured on a trade card and supplied a testimonial for the back of the card, in which he praised the benefits of Kickapoo Indian Oil. Another trade card depicted the image and name of Sarah Bernhardt, connecting her with Carters Liver Bitters (Ibid.) Samsung has already successfully used celebrity endorsement to promote its products, using the sportsmen and women at the Sochi Winter Olympics (Samsung, n.d.) This philosophy can be extended to engage the younger sports-oriented consumer, with the careful selection of sports stars providing a strong enticement for consumers to try the product. It might be a footballer or tennis player, perhaps connected with a major sporting event. Price ââ¬â If a premium price is to be charged for the product, Samsung needs to provide a strong competitive advantage for the Gear Fit over the competition, particularly LG. A good way of securing willingness to pay a higher price for a product is to add value through additional features or extra services. Samsung is well regarded for its innovative products and is number one in the smart phone market currently. This kudos will most probably rub off onto the fitness monitor too provided the right approach is adopted in terms of engaging the consumer through the social media focusing on Facebook and Twitter. Place ââ¬â With its domination of the Smartphone and tablet computer markets, Samsung will be able to exploit not only its on-line presence for sales of the Gear Fit monitors but also capitalize on the goodwill and very strong presence in the high street. All the mobile phone network companies will be keen to stock the innovative Samsung products including fitness monitors, as will the supermarkets and electronics stores. Samsung already produces medical monitoring equipment for the hospitals and clinics; this fitness monitor could be added to the product range for healthcare too. LG marketing mix The marketing mix tactics adopted by LG could conceivably include: Product ââ¬â In terms of the fitness monitor, LG has developed a couple of complementary products; the Lifeband wristband (Figure 5), with a touch screen; and the heart rate earphone monitor. The Lifeband plays music, receives calls and texts, has a three axis accelerometer and altimeter for recording exercise effort, and can track the route of the wearer using a Smartphone app. Promotion ââ¬â aligning a brand with major events to create and maintain an identifiable profile is central to the promotion strand of the marketing mix. The natural target events for the promotion of the Life band will include the London Marathon and the Great North Run; monitoring the heart rate during a marathon event assists with pacing and avoids straining the heart (Sinha, 2014). Price ââ¬â maintaining a premium pricing policy would be possible with such an expanding market, but LG needs to ensure the consumer is willing to continue to pay that premium through constant product enhancements such as the music functionality and GPS capability. These enhancements need to be communicated and discussed with consumers through engagement through social media hopefully developing that relationship with the customer central to the LG ethos, as depicted in the encircling logo. Place ââ¬âApart from the company website there must be considerable scope for collaborating with franchise/nationwide gyms; and exercise equipment companies to promote the LG Life band. There will also be increasing potential in tendering for Clinical Commissioning Group contracts for Telehealth2 and telecare 3 products; the wearable fitness monitor providing a cost-effective and simple to use way for patients to monitor their own condition and feel more in control of their health. Conclusions * Both Samsung and LG Electronics have identified the fitness monitor market as a potential area for considerable growth over the new few years. * They have both developed attractive products to promote to the particular market segments highlighted in this report, including students, women interested in staying fit through calorie counting as well as exercise, and young professionals. * Pinkse and Slade (2004) remind us that competition is greatest amongst brands that are most similar and it seems that these two large Korean electronics firms need to distinguish themselves from the other in order to create a unique selling proposition (USP) for their product(s) and to generate a desire for the product and organisations. Recommendations 1. It would be beneficial to take a longer term view of demographic trends, particularly in view of the ageing demographic, to predict any change in the potential market for fitness monitors. Such information is supplied by the Office for National Statistics Census 2011 data and population projections (ONS 2011). 2. Exploiting the potential of social media to promote the brand identity through taking advantage of the buzz around the social side of fitness and exercise; which exists particularly amongst younger target market segments. 3. Celebrity endorsement is a really effective way to promote products that are the subject of culture and desire, particularly amongst the youth and young adult market. Samsung used sports men and women at the Sochi Winter Olympics to promote their products (Samsung, n.d.); perhaps they can continue this and maybe LG could find their own set of celebrity endorsers for their products? 4. However, considering the increasing life expectancy combined with the ageing demographic (a greater percentage of the population being aged over 55, 65 and particularly 75 there is a considerable untapped market for promoting fitness monitors to this group of consumers. The lengthier retirement periods experienced by many people nowadays provide considerable potential for promoting a regular exercise regime to be built into their daily routine. The fitness monitor is well suited as an aid to a healthier old age as it is simple to use, portable and wearable, and can be promoted as positively reducing the likelihood of long term illness or disability. This is backed up by the evidence that highlights regular physical activity as the single most important lifestyle behaviour change for keeping healthy (Colberg et al, 2010) preventing type 2 diabetes, reducing high blood pressure and vastly reducing the risk of cardiovascular disease and increased mortality. 5. Pursuing the fitness monitor market and expanding it into the Telehealth sector will have considerable potential too as the NHS and healthcare professionals are increasingly encouraging people with long term conditions to be more proactive about self-care and management. The Department of Health (2011) estimates there are around 15 million people in the UK with long term conditions; and that as many as 80% of these people could be supported to manage their own condition including though the use of effective self-monitoring. Not only will this reduce pressure and costs on NHS services, including keeping people out of hospital; but there is evidence that outcomes for patients are improved too with people more confident and experiencing a better quality of life (Challis, 2010). Word count = 3,093 References Colberg, S., Sigal, R., Fernhall, B., Regensteiner, J., Blissmer, B., Rubin, R., Chasan-Taber, L., Albright, A. Braun, B. 2010. Exercise and Type 2 diabetes. Diabetes Care;Dec. 2010; 33(12) pp.147-167. Cambridge Business Dictionary. N.d. [On-line] Available @ http://dictionary.cambridge.org/dictionary/business-english [Accessed 11/10/2014]. Challis, D., Hughes, J., Berzins, K., Reilly, S., Abell, J., Stewart, K. 2010. Self care and case management in long term conditions: the effective management of critical interfaces. London: HMSO. Clohessy, K. 2014. The best heart rate monitor for weight loss. [On-line] Available @ http://www.livestrong.com/article/380969-the-best-heart-rate-monitor-for-weight-loss/ [Accessed 13/10/2014. Department of Health. 2011. Ten things you need to know about long term conditions. London: Department of Health. Fournier, S. Avery, J. (2010) The Uninvited Brand. Boston: Boston University. Interbrand. 2012. Branding in the post-digital world. London: Interbrand. Ketcham, S. (2001) Celebrity Endorsements are a thing of the past (and Present) [on-line]. Available from: theoldtimes.com. [Accessed 11/10/2014]. Kotler P. et al. 2012. Marketing Management (2nd Ed). Harlow: Pearson Education Limited. Kramer, M. 2011. Corporate Social Responsibility vs. Corporate Social Value ââ¬â whatââ¬â¢s the difference? [On-line] Available @ http://www.fsg.org/KnowledgeExchange/Blogs/CreatingSharedValue/PostID/66.aspx [Accessed 12/10/2014]. LG website [On-line] Available @ http://www.lg.com/uk/about-lg [Accessed 11/10/2014] Nielsen. (2009) Global advertising consumers trust real friends and virtual strangers the most. [On-line] Available @ http://www.nielsen.com/us/en/insights/news/2009/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most.html [Accessed 11/10/2014]. Ofcom. 2010. UK consumers revealed as early adopters of new technologies. [Online] Available @ http://consumers.ofcom.org.uk/news/uk-consumers-revealed-as-early-adopters-of-new-technologies [Accessed 12/10/2014]. Office for National Statistics (ONS). 2011. 2010-based national population projections. [On-line]. Available through ONS website @ http://www.ons.gov.uk/ons/rel/npp/national-population-projections/2010-based-projections/rep-2010-based-npp-results-summary.html [Accessed 09/10/2014]. Pinkse, J. Slade, M. (2004). Mergers, brand competition and the price of a pint. European Economic Review: 48 (2004) 617-643. Roy, S. 2013. Corporate shared value ââ¬â the new competitive advantage. [On-line] Available @ http://www.triplepundit.com/2013/01/corporate-shared-value-new-competitive-advantage [Accessed 12/10/2014]. Royal College of Nursing website. N.d. Telehealth and telecare. [On-line] Available @ http://www.rcn.org.uk/development/practice/e-health/telehealth_and_telecare [Accessed 11/10/2014]. Samsung. 2013. Samsung Electronics Annual Report. Suwon: Samsung Electronics Co. Ltd. Samsung website [On-line] Available @ http://www.samsung.com/us/aboutsamsung/samsung_group/history [Accessed 09/10/2014] Sinha, A. 2014. Heart Monitor Training. [On-line] Available @ http://www.marathonguide.com/training/articles/heartmonitortraining.cfm [Accessed 13/10/2014] Swaim, R. 2010. The Strategic Drucker: Growth Strategies and Marketing Insights from the works of Peter Drucker. Singapore: John Wiley Sons. The Kingââ¬â¢s Fund. 2013. Transforming our healthcare system: Ten priorities for commissioners. London: The Kingââ¬â¢s Fund. Vecchione, A. 2012. Health monitoring devices market outpaces Telehealth. Information Week [On-line] Available @ http://www.informationweek.com/mobile/health-monitoring-devices-market-outpaces-telehealth/d/d-id/1104636? [Accessed 11/10/2014]. 1 GPRS (General Packet Radio Service) is a technology enabling phones to transfer data quickly, whilst still allowing telephone calls to be made. 2 Telehealth (or telemedicine) is defined as the remote monitoring of physiological functions including blood pressure, temperature and blood sugar levels, particularly as an aid to the self-management of long term conditions by patients in their own homes (Source: RCN website, n.d.) 3 Telecare covers a number of systems of sensors and alarms which monitor the safety of the living environment enabling people to remain living at home who otherwise would require care in a community hospital or care home. Examples of telecare devices include fall detectors, personal alarms, flood detectors and extreme temperature detectors (Source: RCN website, n.d.)
Wednesday, November 13, 2019
A Tale Of Two Cites :: essays research papers
A Tale Of Two Cities A Tale of Two Cities Throughout the novel A Tale of Two Cities, Charles Dickens creates suspense and mystery to try to keep his readers interested. This technique might have worked for 19th century people with nothing better to read, but it doesnââ¬â¢t stack up nowadays. You can paint this anyway you want but what it all comes down to is that no 20th century person with any kind of attention span wants to read a 400 page book with one dimensional characters and an unbelievable storyline. But, Dickensââ¬â¢s original audience couldnââ¬â¢t get enough of the novelââ¬â¢s intricate plot filled with suspense and mystery. To get the novel this suspense and mystery, Dickensââ¬â¢s divides his story into episodes, allows his characters to be general, and uses the theme of doubles. The most obviously way that Dickensââ¬â¢s creates suspense is through his use of cliffhanger-like episodes. I canââ¬â¢t exactly call it clever, but Dickensââ¬â¢s ends a chapter with unanswered questions and loose ends. This little scheme might work for television shows in which the viewer has a whole week between episodes to think about possible outcomes, but it doesnââ¬â¢t have the same effect when it only takes half of a second to turn the page and read further. Dickens tries to create mystery by having his characters as broad as possible so that readers can make up their own opinions and possibilities. Almost all of Dickensââ¬â¢s characters are basically good or basically evil. We are supposed to care about the "good" characters but theyââ¬â¢re so boring that their "goodness" loses itââ¬â¢s charm. For example, Lucie and Charles. Lucie is describes as being basically perfect in every way. Sheââ¬â¢s young, wholesome, and beautiful, of course. Thereââ¬â¢s no such thing as a good woman that wasnââ¬â¢t beautiful in fiction. Charles is a rich aristocrat, and weââ¬â¢re supposed to believe that heââ¬â¢s good and really noble because he didnââ¬â¢t want to kill people and he married the other "good" character. Please. Do you think that Charles would have given Lucie a chance is she looked like the rest of us even though she was so good-hearted? Of course not, but thatââ¬â¢s what we are supposed to believe. Lucie and Charles are so stereotyped and boring that Dickensââ¬â¢s should have named them "Snore" and "Snooze." Dickensââ¬â¢s under developed characters lets readers wonder about what they are really like and what theyââ¬â¢ll do next.
Monday, November 11, 2019
Cuban Culture
Cuban culture is known to be very expressive and vivid, because it inherited the mixture of Spanish and African cultures. Therefore Cuban culture is sometimes referred to as ââ¬Å"melting pointâ⬠of cultures. Firstly it is necessary to underline that interactions between parents and children are really special, because the family is the most important in their lives and very often several generations are living together in the same house. It is partly to economic situation and traditions. Therefore interactions in the family are friendly and open.Children display respect to elder generations as well as for teachers in schools. Nevertheless, it is common for them to refer to teachers by their first names. They use ââ¬Å"Senorâ⬠only when addressing a foreigner with a higher social rank. (Cultural Information 2006) Concerning communications styles it is known that Cubans prefer to stand very close in informal situations, especially in line-up or crowd. However, in formal si tuations they tend to keep a distance of approximately two feet. Cubans are fond of eye contact considering it a sign of sincerity.It is apparent that Cubans communicate making lots of gestures and they are able to maintain the communication process even without speaking. The most popular nonverbal gestures used are wrinkling nose asking in such a way ââ¬Å"What did you just say? â⬠and pointing a index finger meaning ââ¬Å"I am referring to a person of colorâ⬠. Actually it is very important to learn all the gestures and their meanings. (Cultural Information 2006) Cubans always use gestures as well as facial expression to emphasize and to illustrate something. Especially they speak in a very loud voice. Their emotions are displayed in an open manner and in public.Display of affection is accepted whereas display of anger and negative emotions in public is considered negative behavior and is strongly criticized. Exaggerated manners are a part of Cuban culture; however it i s not accepted as good social pattern of behavior. Cubans tend to be very expressive. Concerning nonverbal communication it is necessary also to mention shaking hands with both women and men and giving a kiss. (Cultural Information 2006) Cubansââ¬â¢ communication style is very loud and direct compared with used in USA, England, Canada and other countries, but such style is not offensive.In such a way Cuban express their personality. Often Cuban may refer to even to unknown people with affectionate phrases such as ââ¬Å"sweetheartâ⬠(mi amor). Light-hearted humor is appreciated, whereas sarcasm is not. Cubans are known for their sense of humor and very often their jokes refer to social and political situations in the country. Nevertheless, they wonââ¬â¢t discuss government with unknown people, because their socialism system doesnââ¬â¢t allow freedom of expressions and they are afraid of becoming enemies of the government. (Cultural Information 2006)Cubans prefer to dre ss more informally compared with other states in Latin America because of scarcity of imported clothing. For example, men rarely wear formal suits. Nevertheless, if the occasion is formal they will wear guayabera (an elegant embroidered shirt for tropical hot weather). Women usually wear skimpy and close-fitting clothing which is not seen in USA. Cuban dress is informal, although it is always neat, ironed and tucked in as most Cubans are neat persons. It is necessary to underline that ââ¬Å"women are respected as professionals, but other than that roles are fairly traditionalâ⬠.Usually women are doing housework taking care of their children whereas men are relaxing watching TV after the ending of the working day. Concerning sexuality, the atmosphere is liberal and no taboos are applied. It is known that sexual harassments common and not considered serious problem compared with USA and European countries. (Cultural Information 2006) Earlier class differences were apparent and w ealthy were employing the servants. After the revolution the situation changed; property and wealth were redistributed. Nevertheless, nowadays due to economic reforms the slight difference is creeping back into society.The majority of population is considered mulatto i. e. mixed race inherited Spanish and African traits. Race discrimination is prohibited by the law, although ââ¬Å"lingers somewhat in unconscious attitudes and prejudicesâ⬠. Workplaces are heterogeneous and Cubans are aware of the underlying attitudes. (Cultural Information 2006) The main Cuban religion is Afro-Cuban or Santeria. Cubans worship African gods being identified with a Catholic saint. It is interesting that all religious rituals are expensive and elaborate; they involve even making offerings to the god.However, growth in evangelical and protestant religions is slight. Cubans government doesnââ¬â¢t recognize religious holidays except Christmas. The most important holiday is Motherââ¬â¢s Day and it is accepted to present cards, flowers and small gifts to all the mothers. It is strong evidence that family is the most important for all Cubans. (Cultural Information 2006) It is noted that Cubans donââ¬â¢t have any serious food prohibitions, typically they prefer fried sliced banana, beans and rice, boiled Yucca plant, garlic marinades and different rice dishes.Usually meat is v with a marinade creola style. Cubans are fond of sweet desserts such as yucca crullers in anise-flavoured syrup and guava marmalade with yellow cheese slices. After eating they dance till daybreak and drink rum. In conclusion it is necessary to outline that it is important to establish personal warm and friendly relations with Cubans, because their country is considered politically a very controversial place. Cubans have to know what motivates a person, who he/she is. It is possible to explain personal interest in communicating and display friendliness.Only the Cubans will trust a person and enter in to relations. Actually, it is favorable to talk about family as puts people at ease and provides common ground. It is apparent that Cubans are friendly and expressive people; they wonââ¬â¢t hurt anybody without serious reason. They treat people the same way they are treated. Cuban culture in general is a very interesting example for discussion as it combines many cultural heritages. (Cultural Information 2006) References ââ¬Å"Cultural Information: Cubaâ⬠. (2006, June 14). Retrieved October, 3, from http://www. intercultures. ca
Friday, November 8, 2019
The Dark Knight Review First Draft Essay Example
The Dark Knight Review First Draft Essay Example The Dark Knight Review First Draft Essay The Dark Knight Review First Draft Essay What comes to mind when you hear the word Batman? A dark figure looming in Gothams alleys? Adam West and Burt Ward Whamming and Powing their enemies? Or possibly one of the greatest films of the decade? Its fair to say that since the 70s,the original comic character Batman has changed( maybe develop this point), reincarnated with many different looks, and the outcome in my opinion is too camp or too dark. In his latest film, the director Christopher Nolan, seems to have the balance just right in The Dark Knight.( try to vary the opening of sentences) The film starts as a heist movie, a bank raid masterminded by the Joker (Heath Ledger), which is apposite as Heath Ledger steals every scene that hes in. Christian Bale also does a great performance (can you improve expression here)as Batman/ Bruce Wayne. However it seems that one of the reasons for Heath Ledger being hailed as the star is the contrast between the Joker and Batman that he brings to the role. Batman is very dark and serious (some might say, boring) and in a way that makes him boring; the Joker however is just insane, with his purple suit and constantly changing stories about how he got his scars. (Amoral and psychopathic , he explains ) and he evens mentions in the film how he will just commit homicide for no reason at all and that he just does things. He is, in terms of the 9/11 analogy, not just a terrorist but worse, an anarchist who just kills and destroys for fun. He is very creepy and completely mesmerising. The film also features Harvey Dent played wonderfully by Aaron Eckhart who is Gothams clean-cut DA who believes in justice and makes a stand against the mob and corruption; surprisingly enough there are a lot of attempts to kill him by the Joker. There is a (The clichà ¯Ã ¿Ã ½d love triangleis guaranteed to win approval from sections of the audience) love triangle in the film between Batman, Rachel (Maggie Gyllenhall) and Harvey Dent. Rachel is Bruces oldest friend and she knows that he is Batman, but she feels that Gotham will always need Batman and so that is why she chooses Harvey over Bruce. (comment on her moral stance. Is it convincing?) Gary Oldman (stars in the film) delete? as Jim Gordon, head of Gotham police department, clashes with Harvey Dent as they both have different ways of handling criminals. Jim Gordon is literally law and Harvey Dent is literally Order. The Dark Knight is a Batman morality tale turned up to 11- exploring the nature and corruption of power, the organization of society in crisis, individual freedom versus collective security, and (most interestingly of all), its allusions to the Roman Empire. If Harvey Dent is a Caesar figure, then the Joker is Caligula. ( The semi-colon is not used to introduce a list. It allows you to add a new sentence related to your first without separation by a full stop.) Morgan Freeman and Michael Caine are also in the film (it really is a star studded cast), Michael Caine plays Alfred Bruces Butler, best friend and assistant. ( The inclusion of Michael Caine alongside Morgan Freeman in this star studded cast allows Hollywood to emphasise Alfreds Englishness. One of the greatest British actors of the last thirty years, his iconic London accent will surely intrigue an American audience)It seems that Hollywood really wanted to emphasize that Alfred was English and so they chose one of the greatest actors of all time with a very thick London accent, (in case youre wondering Danny Dyer was not second choice for the role), he is probably the best Alfred compared to other actors who have taken on the role before.(if this is your opinion then be more assertive. Reviewers generally are.) Morgan Freeman plays (as)Lucius (avoid repetition of verbs like plays)Fox the man who essentially runs Wayne Enterprises and is one of Bruces many friends; he also has the v ery exciting job that all boys dream of being (doing/achieving) when they are grown up: the creator of Batmans gadgets and weapons. The film explores many themes: batman represents hope; he is incorruptible. Harvey Dent symbolises fate or chance.; Rachel symbolises love as all the males fall for her and loyalty is .. The film (explores)(has) many themes( in it) and it is almost as if with each character representing represents on of those themes, Batman for hope, as he is incorruptible; Harvey Dent for chance, as he carries around a coin with him to help him make decisions; Rachel for love as it seems Batman, Harvey Dent and even the Joker have all taken a fall for her; Alfred stands for loyalty as he has served Bruce Wayne since he was a child and raised him when his parents were dead; the world would be a much better place if everyone were like Alfred! The special effects in the film are very impressive. One of the more breath taking examples is Two Face who is half man, half burns. Half of his face is that of Harvey Dent, the other half is severe burns. This signifies goes with the 50:50, chance, toss a coin theme of Harvey Dent; in fact Two Face uses the same coin to decide whether to kill someone or not. There is also a contrast made between Harvey Dent and Batman as they are both fighting the same enemy, Harvey Dent does this in court and Batman does this in the streets. However Batman is less a person, more an idea of the upholding of the law. ( This used to be fine but) delete? Christopher Nolan suggests that the citizens are restless and the heroes need to come from within society not those conspicuously outside it, (9/11 heroes were the firemen and police officers of New York), and in fact the film is full of images that mirror the havoc after 9/11. One other contrast made in the film is that between the Joker and Batman; at first you may think that they are total opposites but then you find that actually they are both similar. They are outcasts, freaks as the Joker says (in the film) to Batman When they dont need you any more theyll hunt you down. In addition Bruce Wayne and Batman are total opposites; Batman is a vigilante who dedicates his life to fighting for good, and Bruce Wayne on the other hand is a wooden, envious, charisma free pompous businessman. The Dark Knight is more of a hero movie than a superhero movie, as in it is far more realistic; Batman cant fly or shoot web out of his hands but he can make things explode! But this isnt just (can you improve expression here) with the Dark Knight. Batman has always been an outcast to over ? superheroes as there is in fact nothing super about him; he is just up to his neck in gadgets. If all the superheroes went to school together Batman would be the one sitting alone at lunch, while Spiderman and Superman sat at the table with the popular kids. Also other films released recently have had a big (significant) effect on how it was directed, for example the action in Bourne films are (is) very similar to the action in the Dark Knight,( but it is not a bad thing.. can you improve expression here) it is not uncommon to hear a gasp while you are watching the scene where a Juggernaut does a front flip or where a whole building is blown up. The question of individual freedom versus collective security (a question thrown up by 9/11) is brought into case, when BatmanBruce Wayne invents a device which can monitor everyone in the city using their phones. It was created with the intent of finding the Joker and stopping him from claiming anymore lives; the only person who can operate it however is Lucius Fox, who feels that there is something morally wrong with it. He chooses to use it only once and then he makes Batman promise to destroy it; he agrees. This is also (reminiscent of ancient Rome)similar to the Caesar idea. When the enemies were at their gates, the Romans would choose one man to have power over them so that they could defeat their enemies; they had to give up freedom and democracy to survive and when the battle was won that one man would go back to his previous position. However the last man that the Romans chose used the power they had given him to rule over them. His name was Caesar. This was what Lucius was worried would happen to Batman if he kept that device. A phrase, which is often used in the film, is You either die a hero or live long enough to see yourself become the villain. In fifty years time, there will have been countless incarnations of Batman. Some will be good some will be bad, some will feature Robin, some without him; well see familiar faces of villains and well also see some new evildoers. But one thing is certain! (about these films. delete?) None will be as good as The Dark Knight.
Wednesday, November 6, 2019
The Tragic Life, Murder Case of Dr. Sam Sheppard
The Tragic Life, Murder Case of Dr. Sam Sheppard Marilyn Sheppard was brutally murdered while her husband, Dr. Sam Sheppard, slept downstairs. Dr. Sheppard was sentenced to life in prison for the murder. He was eventually freed from prison, but the scars of the injustices he had to endure were permanent. Attorney F. Lee Bailey fought for Sheppards freedom, and won. Sam and Marilyn Sheppard Sam Sheppard was voted the man Most Likely to Succeed by his senior high school class. He was athletic, smart, good looking, and came from a good family. Marilyn Sheppard was attractive, with hazel eyes and long brown hair. The two began dating while in high school and eventually married after Sam graduated from the Los Angeles Osteopathic School of Physicians in September 1945. After he had graduated from medical school, Sam continued his studies and received his Doctor of Osteopathy degree. He went to work at the Los Angeles County Hospital. His father, Dr. Richard Sheppard, and his two older brothers Richard and Stephen also doctors, were running a family hospital and convinced Sam to return to Ohio in the summer of 1951 to work in the family practice. By this point, the young couple had a four-year-old son, Samuel Reese Sheppard (Chip), and with a loan from Sams father, they purchased their first home. The home sat on a high cliff overlooking Lake Erie shore in Bay Village, a semi-elite suburb of Cleveland. Marilyn settled into the life of being married to a physician. She was a mother, homemaker, and taught Bible classes at their Methodist Church. A Marriage in Trouble The couple, both sports enthusiasts, spent their leisure time playing golf, water skiing, and having friends over for parties. To most, Sam and Marilyns marriage seemed free of problems, but in truth, the marriage was suffering due to Sams infidelities. Marilyn knew about Sams affair with a former Bay View nurse named Susan Hayes. According to Sam Sheppard, although the couple experienced problems, divorce was never discussed as they worked to revitalize their marriage. Then tragedy struck. A Bushy Haired Intruder On the night of July 4, 1954, Marilyn, who was four months pregnant, and Sam entertained neighbors until midnight. After the neighbors left, Sam fell asleep on the couch and Marilyn went to bed. According to Sam Sheppard, he was awakened by what he thought was his wife calling his name. He ran to their bedroom and saw someone who he described later as a bushy haired man fighting with his wife but was immediately struck on the head, rendering him unconscious. When Sheppard awoke, he checked the pulse of his blood-covered wife and determined she was dead. He then went to check on his son and found him unharmed. Hearing noises coming from downstairs, he ran down and discovered the back door open. He ran outside and could see someone moving toward the lake and as he caught up with him, the two began to fight. Sheppard was struck again and lost consciousness. For months, Sam would describe what happened over and over- but few believed him. Sam Sheppard Is Arrested Sam Sheppard was arrested for the murder of his wife on July 29, 1954. On Dec. 21, 1954, he was found guilty of second-degree murder and sentenced to life in prison. A pre-trial media blitz, a biased judge, and police that focused only on one suspect, Sam Sheppard, resulted in a wrongful conviction that would take years to overturn. Soon after the trial, Sams mother committed suicide on Jan. 7, 1955. Within two weeks, Sams father was dead from a gastric ulcer that hemorrhaged. F. Lee Bailey Fights for Sheppard After the death of Sheppards lawyer, F. Lee Bailey was hired by the family to take over Sams appeals. On July 16, 1964, Judge Weinman freed Sheppard after finding five violations of Sheppards constitutional rights during his trial. The judge said the trial was a mockery of justice. While in prison, Sheppard corresponded with Ariane Tebbenjohanns, a wealthy and beautiful blond woman from Germany. The two married the day after his release from prison. Back to Court In May 1965, a federal appeals court voted to reinstate his conviction. On Nov. 1, 1966, a second trial began, but this time with special attention given to ensuring that Sheppards constitutional rights were protected. After 16 days of testimony, the jury found Sam Sheppard not guilty. Once free, Sam returned to work in medicine, but he also started drinking heavily and using drugs. His life quickly dissolved when he was sued for malpractice after one of his patients died. In 1968, Ariane divorced him and said he had stolen money from her, threatened her physically, and was abusing alcohol and drugs. A Life Lost For a short time, Sheppard got into the world of pro wrestling. He used his neurological background to promote a nerve hold he used in competition. In 1969, he married his wrestling managers 20-year-old daughter- although records of the marriage have never been located. On April 6, 1970, Sam Sheppard died of liver failure as a result of heavy drinking. At the time of his death, he was an insolvent and broken man. His son, Samuel Reese Sheppard (Chip), has devoted his life to clearing his fathers name.
Monday, November 4, 2019
Rhetoric & Stereotypes Research Paper Example | Topics and Well Written Essays - 1500 words
Rhetoric & Stereotypes - Research Paper Example Efforts are being done in many countries to remove the stereotyping of different groups in this society. Stereotyping varies to every class in the society but here in this essay the four types of groups which would be emphasized are Politicians, tattooed persons, feminists and senior citizens. The tattooed individuals in this world are one set of groups which is stereotyped as per a single notion. These individuals usually have tattoos signed up on their body which can either be huge or small. But these individuals are stereotyped as per these tattoos. Usually it is thought that these individuals relate to people who are rockers, punks, brats, criminal or a person who has loose morals. The feminists on the other hand are women who consider themselves equal or superior to men. This set of individual argues for the rights of women in this world. These women are stereotyped on the basis of their behavior i.e. their hatred for the opposite sex. Because of this hatred these women are usua lly labeled as lesbians and chauvinists. Thirdly the politicians are one group of people which can be said to be stereotyped the most. The politicians are one group of people which is thought to be a con group which makes false promises to make up their way to the leading position. Moreover these politicians are known to be a group which excels in cheating and corruption. And lastly senior citizens are a group of individuals who are old and knowledgeable. This group of people is known to be stubborn and inefficient when it comes to completing tasks. These individuals are considered to be weak and not worthy enough to do some work. All these groups mentioned above do not tend to pose the same picture in the society as different stereotypes are developed according to different way of thoughts. The tattooed individuals tend to pose a negative stereotype usually. The feminists can pose both a negative and a positive stereotype. The positive stereotype created by them is related to equal ity which is long deserved by women. Politicians can also pose a negative and positive stereotype. It is dependent on the individual attributes that the politician possesses to make up the stereotype. Politicians are mostly considered as corrupt because of the views of the general population. The honest politicians are being stereotyped because of their corrupt counterparts. This creates a stereotyping image of the politicians in the minds of the general population which is true to a certain extent. And senior citizens can also show both stereotypes. Negative in the sense that these citizens are usually hot headed and do not tend to listen to others. Whereas positive in the sense in which these citizens can provide knowledge in areas of which they know better than the younger individuals of the society. Both the negatives and positive stereotyping of the senior citizens are also true as some of the senior citizens are found to be getting irritated very soon. Some senior citizens on the other hand are cool minded and tend to inform the audience about their past and history. The historic stereotyping of women was based on portraying this gender as weak, shy, beautiful, caring, sensitive and quiet individuals. They were shown as beauty objects with high respect. Most of the pictures used for advertisements were of plain, expressionless faces with graceful but least exposing dressing. Those advertisements were based on the idea that women are objects that must be looked at but not listened to. However,
Saturday, November 2, 2019
Bible Essay Example | Topics and Well Written Essays - 1500 words
Bible - Essay Example De Duve (2005) proposed that "Science is based on the postulate that the universe obeys natural laws and is intelligible within the framework of those laws," and this belief is commonly shared by an ever-increasing global populace encompassing both theists and atheists, natural scientists and non-scientists alike. In fact, while pseudo and legitimate religious groups grow in wide diversity from New Age to Panentheism, the Christian belief of God and the Savior remains one of the most enthralling religious wonders of our time. Humbling and altogether enlightening when deeply understood. Thomas Aquinas summed up the answer for the question "Why did the Son of God have to suffer for us" when he wrote: It can be considered in a twofold way: in the first place, as a remedy for sin, and secondly, as an example of how to act." Aquinas argued that "in the face of all the evils which we incur on account of our sins, we have found relief through the passion of Christ. Yet, it is no less an example, for the passion of Christ completely suffices to fashion our lives. Whoever wishes to live perfectly should do nothing but disdain what Christ disdained on the cross and desire what he desired, for the cross exemplifies every virtue." He added that "If you seek the example of love: Greater love than this no man has, than to lay down his life for his friends (New Testament). Such a man was Christ on the cross. And if he gave his life for us, then it should not be difficult to bear whatever hardships arise for his sake." Together with the virtue of love, Aquinas cited other virtues represented on the man and the cross: patience for enduring the pain, sorrow and suffering, humility for allowing himself to be judged by the angry mob and Pontius Pilate, obedience to the will of His Father, and immateriality. Finney (1851) in his argument presented 24 reasons why Jesus had to suffer on the cross but this discussion shall present only those which conveys governmental underpinning as: First, he reasoned, is due to God's great and all-encompassing love quoting John (New Testament) "God so loved the world, that He gave His Only Begotten Son, that whosoever believeth in Him should not perish, but have Everlasting Life" (John 3:16). Second, "His great love to the universe at large [] inasmuch as it was impossible that the atonement should not exert an amazing influence over moral beings [e.g., angels]" Third, "That an infinite amount of suffering might be prevented. The relation of Christ to the universe rendered his sufferings so infinitely valuable and influential, as an expression of God's abhorrence of sin on the one hand, and his great love to his subjects on the otherAs a governmental expedient it is easy to see the great value of such a substitute; that on the one hand it fully evinced t he determination of the ruler not to yield the authority of his law, and on the other, to evince his great and disinterested love for his rebellious subjects." In this argument, Finney (1851) quoted the
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