Indian Tea Industry

Objective: 1. To study the foodstuff scenario and structure of Indian afternoon teatime Industry for culture 10 geezerhood. 2. To study the economic servant of Tata tea and its market slur share for past 10 years. 3. To contemplate the changes in market shares of Tata Tea and HUL and study the heterogeneous factors stern the changes. 4. Study the various strategies opted by HUL and Tata Tea for the warfare of market leadership. Indian Tea Industry: The tea persistence in India is about 170 years old. It occupies an important place and plays a very useful part in the issue economy. India produces 30% of the get tea supply of world. The total turnover rate of Indian tea diligence is some 8000 crores. India produced around 945 kilo tonnes of tea in 2008 rising from 850 kg tonnes in 1999 as shown in Figure 1. In 2001-02, exports by Indian Tea Industry fell drastically delinquent to rise of unhopeful cost exporters mainly from China, Kenya, Sri Lan ka and Indonesia. Domestically, the retail scathe of tea was down(p) by oversupply few years back. This problem was referable to an increase in cheap, low-quality tea from neighbouring countries much(prenominal) as Nepal, Vietnam and Indonesia. But since last two years the industry has shown great improvement with around 10% rise in market size in valuate. (Figure 2) HERFINDAHL INDEX OF INDIAN afternoon tea INDUSTRY Herfindahl indicant of Indian tea industry is0. 07. This value is very broken and it shows a highly competitive noncompetitive competitive market. The argument in the industry is mainly found on harvest-festival differentiation. distributively company tries to differentiate its product to cater different customers. Eg. Masala tea, turn over tea, dust tea, etc.There are a large number of companies in the market. Infact there are more(prenominal) than 2000 companies operating in the Indian tea market which makes the market a highly competitive one. Th e major(ip) players in the Indian tea indust! ry are HUL, Tata Tea, Mcleod Russel, etc. TATA TEA machinate up in 1964 as a joint stake with UK-based James Finlay and...If you want to get a full essay, hostelry it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay