How Apple Company developed Research Paper Example | Topics and Well Written Essays - 2250 words

How Apple Company developed - Research Paper Example The product range offered by the company includes mobile phones, computer operating systems and other consumer electronics. Delivering effective products as well as user friendly technology services to the customers in the worldwide market, the company has given tough competition to its rivals operating in identical business conditions. Owing to this aspect the performance of the company has seen a continuous hike which further rewarded a leadership position to the company in the global business world. However, like every company, there were certain negative aspects associated with the company which ultimately hampered its brand image to a considerable margin on the basis of sustainability (Mrak-Blumberg, Renery and Bundgaard, â€Å"Strategic Report for Apple Computer Inc†). From an overall perspective, it can be stated that the development of the company, from its inception stage to the modern day, has been a vital topic of debate. The rapid development of Apple Inc has been quite a significant topic of study in the recent times owing to its aggressively competitive approach to sustenance. The rapid growth of Apple, over the years, can also be affirmed as a result of its commitment towards delivering quality products and services, keeping pace with the continually changing preferences of its customers. This thesis would therefore aim at addressing the development of Apple, since its inception to the present day. As can be observed from the above conducted theoretical analysis of Apple’s performance, although the company has been able to secure its leadership position going through various ups and downs, the future probable rise in competition is likely to raise certain barriers to the trend in case of Apple. This further indicates the requirement to conduct a rigorous research to understand the rudimental driving forces which have contributed to the performance